I work with passionate solopreneurs, startup founders and innovators on ideation, concept development, brand development and go-to-market planning.

The people who come to me have an inner fight to solve a problem that needs solving. They want to challenge age-old systems and practices - and they want to use their hard-won wisdom and skillset to make a change for good.

You’re a dreamer and a doer.

 

  • You are trying to change something in your industry, or in your community, or in our world.

  • You feel compelled to take action - with a strong message and identity that is as strong as the conviction in your mind.

  • Your time and attention are split across work, life and projects. You don’t get the quality you’re hoping for with budget service providers, and you don’t get the conviction you need with DIY solutions.

  • You’re staring at a black hole of potential costs, so you’re treading cautiously.

What stage of your idea do you find yourself in?

You might be →

 

  • Anticipating a career or life change and considering taking the leap into the business idea you’ve parked aside for years

  • Wondering how to connect your personal story to the business context of your new venture

  • Exploring product-market fit and figuring out how to present it

  • Building an MVP or defining & refining your offerings

  • Building a brand for the first time, or refreshing a brand after initial market validation and before scaling

  • Launching a new product or service, or entering a new market

When you work with me, you work with ✓ a partner who understands your business as well as you do, ✓ a collaborator to workshop your ideas with, in confidence and comfort, ✓ a resource that respects your constraints, and ✓ a project manager who will keep things moving when you’re not looking.

How I help:

 

I partner with you to develop effective brand systems that convey your ideas with conviction. I help you position offerings, articulate value propositions, and build communication assets you can go to market with.

I am somewhat of a Systems-Strategy-Creative kaleidoscope - I switch between multiple lenses from my 18 years in marketing, communications, branding, consulting, business development, and systems engineering - to uncover blind spots, navigate complex challenges and spotlight focus areas for intentional growth.

I channel my expansive multidisciplinary experience and multicultural disposition to prompt inquiry, explore directions and cultivate clarity. I create a warm, collaborative environment for us to untangle restless ideas and weave them into a purposeful path forward.

What can I do for you?

Here are a few examples of how we might collaborate on building your brand, depending on where you are in your journey:

Get in touch

  • Put in words the abstract ideas that are floating around in your mind. Be opportunity-ready with the message that best represents you.

  • If you have design resources already, and you need a business-creative bridge to guide them.

  • Start off your strategy with market intelligence, or supplement new projects with updated insights as you evolve.

  • The ideas, the words, the visuals.

  • When you have a fresh new identity and need help applying it across all your touchpoints.

  • Build your calendar with campaign messaging and materials based on your new brand identity.

  • Retain a small team for a one-off project or ongoing marketing, communication and design work.

  • Connect the dots - and the systems, and the processes, and the assets.

  • Have a conversation on why/how any of this matters and what you can do with it, or without.